Turn short-form video into your storefront's busiest aisle.
The Viral Video Formula is a step-by-step system for planning, filming, and publishing short-form video content that gets products noticed, builds an audience, and turns viewers into customers.
Get Instant AccessMost product videos never get watched past the first two seconds.
No Hook
The opening doesn't earn the next second of attention, so the platform stops showing it.
No System
Content gets made one post at a time with no repeatable structure to build on.
No Strategy
Views happen, but they don't connect to an actual product page or storefront.
No Consistency
A few good posts, then a long gap, and the algorithm forgets the account exists.
What's inside
The Viral Video Formula breaks short-form content down into a process you can repeat for every product, every platform, every week.
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01
The Hook Library
A breakdown of opening patterns that hold attention in the first two seconds, with examples you can adapt to any product.
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02
The Content Calendar Method
How to plan a month of video content in one sitting, so you're never staring at a blank screen wondering what to post.
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03
Filming on a Phone
Lighting, framing, and editing techniques that make footage look intentional without a studio or expensive gear.
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04
The Storefront Bridge
How to connect video views to your actual product listings, so attention has somewhere to go.
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05
Platform Playbooks
Format and posting differences across the major short-form platforms, so the same idea doesn't fall flat in the wrong format.
Built for the way social commerce actually works now
Short-form video has changed how products get discovered. Search and ads still matter, but a large share of new customers now find products through a video first, scrolling on a platform, not searching a store.
The brands keeping up aren't necessarily bigger. They're the ones posting with a system.
This course was built to give one person, or a small team, a repeatable way to plan and produce that kind of content without guessing each time.
Is this for you?
This is for you if
- You sell physical or digital products and want more eyes on them
- You're posting video already but it isn't going anywhere
- You want a repeatable process instead of one-off ideas
- You're comfortable filming with just a phone
This isn't for you if
- You're looking for a way to avoid creating content altogether
- You want a one-time trick instead of a system you build on
- You're not willing to film and publish consistently
Start building a content system that works for your storefront.
Instant access. Watch on your own schedule.